Samantha Soh

Samantha Soh is a role model for young entrepreneurs in Singapore – not only among female creators. She is UX/UI designer and co-founder of ShopBack, a Singaporean e-commerce startup that aggregates retailers and provides cash back incentives to online shoppers.

Just recently, ShopBack closed a funding round worth US$25 million to continue their growth in Asia. While interviewing Samantha, we encountered a person who seemed very much self-made; humble and ambitious at the same time. She is a competent designer who diligently honed her craft, and also a savvy business women who has no problem thinking big or going the distance. For sure, a creator who not only inspires but who also walks the talk.