Yah-Leng Yu
After spending a significant amount of time overseas working in fashion and design consulting, Yah-Leng returned to Singapore about a decade ago alongside her husband and co-conspirator, Arthur Chin. Together, they founded Foreign Policy Design Group, a highly influential design studio known for radiating strong impulses for the local design scene and beyond. They do branding, interiors and craft experiences – all without forgetting to tell a story along the way.
We met at their exquisite design studio for a 30-minute video chat. Among other topics, we talked about the Singapore design scene, dealing with clients, her professional time in NYC, her responsibilities as creative director and the unsung difficulties that come with working in the design industry. Yah-Leng also shared insights into how Singapore was built as a nation and how her hometown has evolved over the past decade into a place that offers plenty of opportunities for creatives, much like herself.
Interview
Part 1
Ideal clients | 10% design | Coaching clients? | Important skills
Part 2
Should designers code? | SG design scene
Part 3
Future perspective | 2050
Part 4
Getting into design
Part 5